Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 11, Problem 11.19MML
Summary Introduction
To describe: Elements of physical store and its atmosphere projection. The merchandise assortment and target market. Whether retailers incorporate the physical store atmosphere with online store.
Introduction:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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Chapter 11 Solutions
Marketing: An Introduction (13th Edition)
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- Deciding on a target market and positioning for aretail store are very important marketing decisions.In a small group, develop the concept for a new retailstore. What is the target market for your store? Howis your store positioned? What retail atmospherics will enhance this positioning effectively to attract and satisfy your target market?arrow_forwardThink of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.arrow_forwardOnline retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.arrow_forward
- Determine the three categories of companies that would have a difficult time competing successfully in the world of online shopping.arrow_forwardLook at the questionarrow_forwardExplain the concept of "atmospherics" in the field of retailing. Do you believe it has been valid in attracting you to enter a store at different stages throughout your life? Give an example where it has been or has not been effective for you. Describe where a major retail chain which has traditional brick and mortar retailing outlets has managed to keep the "tone" of the atmospherics the same in their E-Commerce retail outlet.arrow_forward
- What is the difference between directs and stores? Give an example of each.arrow_forwardRetailers are said to be beneficial to the consumer as they are able to add value to them.Think about ONE retail outlet that you visit regularly. Discuss the reason for visiting the retail outlet so regularly by describing how does the retail outlet adds value to you (50-70 words)arrow_forwardTorrid is a national chain of about 170 stores that feature clothing for plus-size women. Recommend an appropriate retailingstrategy for this type of retailer.arrow_forward
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