Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.19MML
Summary Introduction

To describe: Elements of physical store and its atmosphere projection. The merchandise assortment and target market. Whether retailers incorporate the physical store atmosphere with online store.

Introduction:

Retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.

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