Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.2DQ
Summary Introduction
To discuss: The classification of retailers based on the service offered and an example of communication.
Introduction:
Retailer is an individual or an organization who sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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Marketing: An Introduction (13th Edition)
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- Provide examples of how P&G may work with Kroger to jointly plan andimplement a retail strategy using the six Ps.arrow_forwardPlease no written by hand and no emage Related to Place strategy in the marketing mix, intermediaries serve three functions, each ofwhich includes multiple activities. Please introduce a retailing store you like the most bydescribing how it serves these three functions with specific activities.arrow_forwardPlease help me with this question . please read the source Source: https://www.bizcommunity.com/Print.aspx?l=196&c=168&ct=1&ci=220219 [Accessed 9February 2023]. a.Concerning the Pick n Pay brand, discuss the various elements within the traditionalmarketing approach. b.arrow_forward
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- What are the reasons (3) that B2B marketer may want to market through channel intermediaries while the buyers wants to direct themselves to the manufacturer. Explain on your own self dont copy in googlearrow_forwardWith the help of retailing concept, design the retail strategy for launching an e- retail store for traditional gold jewelry totap NRI customers. What would be the key success factors for this store?arrow_forwardSome marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.arrow_forward
- Mobile commerce (m-commerce) isa rapidly growing category of e-commerce that takesplace via a smart phone or tablet instead of a desktopor laptop computer. How has m-commerce changedthe way consumers shop? What do marketers need todo now and in the future to better support their mcommerce customers? What do you think the futureof m-commerce will be?arrow_forwardDescribe how Bass Pro Shops became the nation’s leading outdoor retailer based on the retail marketing mix.arrow_forwardRefer to Figure 16-8 and review the position of Payless ShoeSource on the retail positioning matrix. What strategies should Payless ShoeSource follow to move itself into the same position as Tiffany & Co.?arrow_forward
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