EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 1, Problem 31C
Summary Introduction
To determine:Factors that is responsible for understanding decision making situation.
Introduction: CC is an American multinational beverage manufacturing company with its headquarters situated in Atlanta, Georgia. The company was incorporated in the year 1892 and has created a system of franchise distribution system since 1889. Company initially sold the soft drink as a symbol of health and wellness but at a later stage, it started affecting consumers. Due to which consumers lost faith in the soft drink promoted by CC.
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