Reason to buy from demonstrably more expensive provider just because they exhibited a higher level of sustainability. Introduction: Sustainability means fulfilling the current demand of individual without compromising the needs of future generation. Sustainability comprises of social, environmental, and economic, these provide base to any need or want occurs.

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Chapter 1, Problem 18QA

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To define: Reason to buy from demonstrably more expensive provider just because they exhibited a higher level of sustainability.

Introduction: Sustainability means fulfilling the current demand of individual without compromising the needs of future generation. Sustainability comprises of social, environmental, and economic, these provide base to any need or want occurs.

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