EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 1, Problem 35C
Summary Introduction
To determine: Need that can be fulfilled by classic coke, diet coke and new diet coke flavors.
Introduction: Coke is a carbonated soft drink that was intended to be patent medicine. Soft drinks are a mixture of carbonated water, sweetener and artificial flavoring. Soft drinks are so-called soft because they can be easily taken other than hard alcoholic drinks.
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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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