EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Question
Chapter 1, Problem 12QA
Summary Introduction
To determine: Social network activities that can work together in order to increase the customer engagement.
Introduction:Social networking with the target audience is being done to increase the interests of customers into brands and products and to increase their association with the brand. This helps in retaining the loyal customers and increasing the growth of business.
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Students have asked these similar questions
The consumer: describe the target market profile.
Product: iBasket - Guopeng Liang Guopeng Liang
target market profile focus on as below –
Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition.
Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships.
Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty.
Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour.
Generation: Specific generation cohort group.
Geography: Geographical area in which consumers reside and work.
Geodemographics: Combines geography and demographics, which may cluster into identifiable groups.
Benefits: What consumers are looking for when they shop for products and services.
Please explain each catergory with example and elaborate it your point.
The consumer: describe the target market profile.
Product: iBasket - Guopeng Liang Guopeng Liang
target market profile focus on as below –
Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition.
Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships.
Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty.
Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour.
Generation: Specific generation cohort group.
Geography: Geographical area in which consumers reside and work.
Geodemographics: Combines geography and demographics, which may cluster into identifiable groups.
Benefits: What consumers are looking for when they shop for products and services.
I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanation
The consumer: describe the target market profile.
Product: iBasket - Guopeng Liang Guopeng Liang
target market profile focus on as below –
Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition.
Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships.
Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty.
Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour.
Generation: Specific generation cohort group.
Geography: Geographical area in which consumers reside and work.
Geodemographics: Combines geography and demographics, which may cluster into identifiable groups.
Benefits: What consumers are looking for when they shop for products and services.
My answer
Ideal customer-
Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…
Chapter 1 Solutions
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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