EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 1, Problem 12QA
Summary Introduction
To determine: Social network activities that can work together in order to increase the customer engagement.
Introduction:Social networking with the target audience is being done to increase the interests of customers into brands and products and to increase their association with the brand. This helps in retaining the loyal customers and increasing the growth of business.
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Product: iBasket - Guopeng Liang Guopeng Liang
target market profile focus on as below –
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Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships.
Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty.
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I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanation
Chapter 1 Solutions
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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