EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
bartleby

Concept explainers

bartleby

Videos

Textbook Question
Book Icon
Chapter 1, Problem 9QA

To what does the lifetime value of the customer refer, and how is it calculated?

Blurred answer
Students have asked these similar questions
What are internal and external customers, and how does it affect customers?
Describe FOUR (4) options you might take if your customer believes your product did not fulfill their needs.
Why is determining the lifetime value of a customer an important analysis for a company to make?
How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY