EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Question
Chapter 1, Problem 36C
Summary Introduction
To explain: Value proposition that can be used for flavored diet coke.
Introduction: Value proposition means the value that the company promises to give to its customers if they buy their product. Value proposition helps to build trust in the company’s product or services that they provide after or during the purchase of the product.
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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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