EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
Question
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Chapter 1, Problem 2QA
Summary Introduction

To determine: four P’s of marketing mix.

Introduction:

Marketing mix refers to the strategic tool used by the companies in order to attract predefined group of customers. These predefined group of customer will help other customers to have the benefit of product and service.

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