z uon a. Suggest 5 recommendations for the brand to improve its current positioning based on your own research. Your 5 recommendations must include (1) a product/service strategy, (2) a pricing strategy, (3) a distribution strategy, (4) a marketing communications strategy and (5) a global marketing strategy.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Brand chosen - J. Co Donut Restaurants

Question 2.
a. Suggest 5 recommendations for the brand to improve its current positioning based on
your own research. Your 5 recommendations must include (1) a product/service strategy, (2)
a pricing strategy, (3) a distribution strategy, (4) a marketing communications strategy and
(5) a global marketing strategy.
b. Evidence of relevant research.
Transcribed Image Text:Question 2. a. Suggest 5 recommendations for the brand to improve its current positioning based on your own research. Your 5 recommendations must include (1) a product/service strategy, (2) a pricing strategy, (3) a distribution strategy, (4) a marketing communications strategy and (5) a global marketing strategy. b. Evidence of relevant research.
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