Question 5.2 Behavioural segmentation is the process of grouping customers according to their behaviour when making purchasing decisions. Elaborate on the following: Discuss in detail the importance of behavioural segmentation to any business in general.
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Question 5.2
Behavioural segmentation is the process of grouping customers according to their behaviour when making
purchasing decisions. Elaborate on the following:
Discuss in detail the importance of behavioural segmentation to any business in general.
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Solved in 2 steps
- What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors? Question 4 options: 1) Core customer identification 2) Market segmentation 3) Purchase group focus 4) Consumer analysisDescribe the kind market segment in this example. Explain.What is the marketing term for how consumers perceive themselves? Question 9 options: a) Consumer concepts b) Individualized perception c) Consumer perception d) Self-concept
- 4. List and describe types of customers and what would be the marketers action?1. What is consumer buying decision process?Consumer behavior question Combine at least two segmentation bases for targeting each of the following products. Explain your choices. Men’s sneakers Women’s cocktail dresses hybrid cars d. e-readers
- 1. Definition of market segmentation. 2. Difinition of market targeting.Question 5.1Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Report on ANY FIVE (5) characteristics of behavioural segmentation.Q6) Explain Market Segmentation Theory.