Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What is Grab Company Target Market?
Expert Solution
Introduction
Target marketing focuses on defined group of people who are likely the most profitable customers of the company. The company segments the market based on characteristics and interests.
The company selects a particular segments in accordance with the product attributes, appeal of the product to different segments and the profitability of the segment. The marketing efforts are developed and positioned with respect to them in order to form a connect with the target audience.
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