QUESTION 2 In the consumer buying decision process, complex interaction of internal marketing activities and external environmental forces play a very important role in influencing consumer choices. Marketers acknowledge that among these forces, internal forces are among the most difficult to understand, as the important traits of consumers vary by individuals and also change over time. Discuss how these internal factors can be an important force in delivering value to the customers.
QUESTION 2 In the consumer buying decision process, complex interaction of internal marketing activities and external environmental forces play a very important role in influencing consumer choices. Marketers acknowledge that among these forces, internal forces are among the most difficult to understand, as the important traits of consumers vary by individuals and also change over time. Discuss how these internal factors can be an important force in delivering value to the customers.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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