Homework Help is Here – Start Your Trial Now!
Business
Marketing
Your average sale is $1000 with a 50% profit margin. Last year (2020) you had 100 returning customers and acquired 120 new customers. Your customers tend to request your services 3 times a year and tend to be loyal for 2 years. In 2020, you spent $40,000 on advertising and marketing and paid an employee $75,000 to help you with marketing tasks. 1. What is the Customer Lifetime Value?

Your average sale is $1000 with a 50% profit margin. Last year (2020) you had 100 returning customers and acquired 120 new customers. Your customers tend to request your services 3 times a year and tend to be loyal for 2 years. In 2020, you spent $40,000 on advertising and marketing and paid an employee $75,000 to help you with marketing tasks. 1. What is the Customer Lifetime Value?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
Plz give answer within 45 min I will give your upvote ...
Your average sale is $1000 with a 50% profit margin. Last year (2020) you had 100 returning customers and acquired 120 new customers. Your customers tend to request your services 3 times a year and tend to be loyal for 2 years. In 2020, you spent $40,000 on advertising and marketing and paid an employee $75,000 to help you with marketing tasks. 1. What is the Customer Lifetime Value?
Transcribed Image Text:Your average sale is $1000 with a 50% profit margin. Last year (2020) you had 100 returning customers and acquired 120 new customers. Your customers tend to request your services 3 times a year and tend to be loyal for 2 years. In 2020, you spent $40,000 on advertising and marketing and paid an employee $75,000 to help you with marketing tasks. 1. What is the Customer Lifetime Value?
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS