.and as rosy time passed, Rosy realizedthat all her efforts to start a successfulonline business went in vein and was notenough; hence she started questioningherself "what went wrong?"Rosy discovered that since she is in theservice sector, she had to focus onsatisfying the customer, his/her needsand wants, in other words, she needed toshift her attention from solely focusing onher services offered online to hercustomers and try to create a bond withthem.You are now in a position to lecture Rosyabout " customer relationshipIImanagement" using theories and backingthem with examples and successtories(via secondary data)1)why should rosy focus on retaining hercustomers more more than getting newones? How can she maximise hercustomers through retention(custimeracquisition verse customer retention).Always use and reference secondary datawhen answering your questions.

Customer relationship management (CRM) is relationship marketing that focuses on customer loyalty…

You are now in a position to lecture Rosy about " customer relationship management" using theories and backin them with examples and succes stories(via secondary data) 1)why should rosy focus on retaining her customers more more than getting new ones? How can she maximise her customers through retention(custimer acquisition verse Customer retention).

You are now in a position to lecture Rosy about " customer relationship management" using theories and backin them with examples and succes stories(via secondary data) 1)why should rosy focus on retaining her customers more more than getting new ones? How can she maximise her customers through retention(custimer acquisition verse Customer retention).

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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