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Suppose Nike’s managers were considering expanding into producing sports beverages. Why might the company decide to do this under the Nike brand name?
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- why doesn"t nike enter the sports drink market?According to experts, mastering the Japanese market is considered a very difficult task. All of the following factors need to be considered by corporations that would like to conduct business in Japan EXCEPT: Question 8Answer a. conducting business in the Japanese market demands understanding, flexibility, ambitions, and long-term commitment b. the products and services should be tailored to local tastes c. companies interested in doing business with Japan should be willing and able to provide top-quality products d. the Japanese market has changed from a closed market to just being a tough marketThe bigger and stronger the competition is, the better an entrepreneur’s marketing strategy needs to be. That being the case, Sheron France and Jilluan Scottish may need your help with a marketing strategy. Sharon and Jill have started a business which breaks into the $150 million laundry detergent market, competing directly with the likes of Hall & Peter, H&P, an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United Stated formed in 1837 by Jason Hall and Frank Peter. It is a Global manufacturing, distribution and marketing company focusing on providing branded products with superior quality and value. They started their business by making and selling only soaps & candles but then the company provided over 300 brands reaching consumers in about 140 countries. Since 2000 their sales had grown more than 40% & profit had more than doubled. They have acquired many products brands & companies in order to expand their business…
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- How has Dell expanded its products?Why is sponsorship such an important part of a firm’s IMC?Charging $17.99 a month for an unlimited number of movie rentals (three at one time), Netflix revolutionized the movie rental business with a one-day mailing service for DVDs and acquired 12 million subscribers and $1.5 billion in revenue. However, Blockbuster, the video rental giant from the earlier $5.5 billion bricks-and-mortar movie rental business, decided to enter the mail-in delivery and online-DVD rental businesses. Blockbuster (now a division of Dish Network) drove prices down to $14.99, attracting 2 million subscribers. Netflix responded with a cut-rate service of one movie at a time for $9.99 per month, which drove the net profit right out of the business. Movie studios like Viacom and Time Warner also entered the market with direct-to-the-customer video on demand delivered over the broadband web. Following two months of theatre-only releases, the studios asked $20 to $25 per showing. This fee is five times what it costs to rent a second-run or classic movie from the cable…