Target owns several private-label brands in different categories,including Mossimo and Xhilaration clothing, Threshold home furnitureand decor, and Archer Farms food. Creating all of these brands iscomplex and expensive. Would it be better for Target to market all ofthese goods under a “Target” brand? Why do you think Target createsand supports individual brand names instead of using the Target brand?
Target owns several private-label brands in different categories,including Mossimo and Xhilaration clothing, Threshold home furnitureand decor, and Archer Farms food. Creating all of these brands iscomplex and expensive. Would it be better for Target to market all ofthese goods under a “Target” brand? Why do you think Target createsand supports individual brand names instead of using the Target brand?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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| Target owns several private-label brands in different categories, including Mossimo and Xhilaration clothing, Threshold home furniture and decor, and Archer Farms food. Creating all of these brands is complex and expensive. Would it be better for Target to market all of these goods under a “Target” brand? Why do you think Target creates and supports individual brand names instead of using the Target brand? |
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