Which of the following would suggest cognitive limits played a role in the failure of Blockbuster(Select ALL that apply) a.Blockbuster's response to Netflix was to counter with a "bricks and clicks" approach. So seeing their core asset, the network of stores as a key element of Blockbuster Total Access. b.Sales per square foot in the stores would have been a key metric within Blockbuster (driving in-store cross-selling). c.At the beginning Netflix was ignored as a low performing new entrant d.Profitability of the stores had to be prioritised to meet shareholder demands, even to the extent of reintroducing late fees e.After removing Antioco as CEO, the board appointed Keyes, a retail turnaround specialist who focused on improving store performance.

Blockbuster was a once-dominant chain of video rental stores and a brand associated with the rental…

Answered: Which of the following would suggest…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following would suggest cognitive limits played a role in the failure of Blockbuster

(Select ALL that apply)

	a.	Blockbuster's response to Netflix was to counter with a "bricks and clicks" approach. So seeing their core asset, the network of stores as a key element of Blockbuster Total Access.
	b.	Sales per square foot in the stores would have been a key metric within Blockbuster (driving in-store cross-selling).
	c.	At the beginning Netflix was ignored as a low performing new entrant
	d.	Profitability of the stores had to be prioritised to meet shareholder demands, even to the extent of reintroducing late fees
	e.	After removing Antioco as CEO, the board appointed Keyes, a retail turnaround specialist who focused on improving store performance.

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