Which of the following statements does NOT help to close the gaps? * a. Service must reflect customer expectations b. Give information on product research and feedback on operations to customers c. educate customers to see the reality of service delivery d. Unlearn perceptions and interpretation of service delivery

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 1C
icon
Related questions
Question
Which of the following statements does NOT help to close the gaps? *
a. Service must reflect customer expectations
b. Give information on product research and feedback on operations to customers
c. educate customers to see the reality of service delivery
d. Unlearn perceptions and interpretation of service delivery
 
2. Displaying performance on the firm's quality standards through surveys and customer advisory panels are examples of ___ of service quality *
a. hard measures
b. soft measures
c. control chart metric
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L