Focus groups are one of the methods for:Interpreting raw data collected from customerGathering raw data from customersOrganizing data into a hierarchy of customer needsReflecting on the results and the process of identifying customer need

Customer is a person who will take part in the exchange with the company. Every company will try to…

Answered: Focus groups are one of the methods…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Focus groups are one of the methods for: Interpreting raw data collected from customer Gathering raw data from customers Organizing data into a hierarchy of customer needs IC