Which of the following is NOT true of a company following a stability strategy? A) It is trying to avoid either growth or retrenchment. B) It regards strengths as fully exploited and weaknesses as fully protected against. C) It has no interest in expanding the customer base. D) It has not met its stated objectives.
Which of the following is NOT true of a company following a stability strategy? A) It is trying to avoid either growth or retrenchment. B) It regards strengths as fully exploited and weaknesses as fully protected against. C) It has no interest in expanding the customer base. D) It has not met its stated objectives.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is NOT true of a company following a stability strategy?
A) It is trying to avoid either growth or retrenchment.
B) It regards strengths as fully exploited and weaknesses as fully protected against.
C) It has no interest in expanding the customer base.
D) It has not met its stated objectives.
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Option D
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