1. What is the current business level strategy that AdRoll uses? Is this the appropriate strategy? If not, what would you recommend? What other strategies are they using? For example, what types of functional (finance, marketing, management/HR, etc.) strategies are they using? Can you recommend any changes to help the organization? 2. Does AdRoll have a competitive advantage? If so, what is the competitive advantage? Is the competitive advantage a sustainable competitive advantage? Why? If not, why? Strategies & Competitive Advantage AdRoll’s business level strategy was overall low-cost leadership. Before AdRoll was founded, retarget-ing advertisements were primarily used by wealthy customers. AdRoll expanded their target market to include small businesses, retailers, and Fortune500 companies. Furthermore, AdRoll had a heavy emphasis on customer service. The company always made itself available to its customers to gain a com-petitive advantage through ease of use. AdRoll had a “hands on” management team. They were not afraid of getting their hands dirty to make things work. Due to the smallness of the com-pany there was a lot of transparency and they had a very creative and innovative culture. AdRoll’s primary competitive advantage was the quality of its products. The company claimedthat the ads it placed on Facebook were two to three times as effective as the ads of the other seven competitors involved in the Facebook exchange. Additionally, AdRoll showed an extremely high return on invest-ment, which made existing customers unwilling to switch away from AdRoll.
1. What is the current business level strategy that AdRoll uses? Is this the appropriate strategy? If not, what would you recommend? What other strategies are they using? For example, what types of functional (finance, marketing, management/HR, etc.) strategies are they using? Can you recommend any changes to help the organization?
2. Does AdRoll have a competitive advantage? If so, what is the competitive advantage? Is the competitive advantage a sustainable competitive advantage? Why? If not, why?
Strategies & Competitive Advantage
AdRoll’s business level strategy was overall low-cost leadership. Before AdRoll was founded, retarget-ing advertisements were primarily used by wealthy customers. AdRoll expanded their target market to include small businesses, retailers, and Fortune500 companies. Furthermore, AdRoll had a heavy emphasis on customer service. The company always made itself available to its customers to gain a com-petitive advantage through ease of use.
AdRoll had a “hands on” management team. They were not afraid of getting their hands dirty to make things work. Due to the smallness of the com-pany there was a lot of transparency and they had a very creative and innovative culture.
AdRoll’s primary competitive advantage was the quality of its products. The company claimedthat the ads it placed on Facebook were two to three times as effective as the ads of the other seven competitors involved in the Facebook exchange. Additionally, AdRoll showed an extremely high
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