(a) If you had a limited budget and two weeks todecide which two flavors to put into quantitative testing, would you choose a “poll only” or a “con-test only” strategy? Why? (b) If you had a sizable budget and two months to make the same decision,which scenario would you choose? Why?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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(a) If you had a limited budget and two weeks to
decide which two flavors to put into quantitative

testing, would you choose a “poll only” or a “con-
test only” strategy? Why? (b) If you had a sizable

budget and two months to make the same decision,
which scenario would you choose? Why?

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