How IS is different from IT? 2. What are Management Information Systems? 3. Which type of analysis is usually performed by decision support systems?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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1. How IS is different from IT?
2. What are Management Information Systems?
3. Which type of analysis is usually performed by decision support systems?  

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Note: “Since you have posted multiple questions, we will provide the solution only to the first question as per our Q&A guidelines. Please repost the remaining questions separately.”

Data and information are of prime importance for businesses. It helps in all key areas of business right from production, manufacturing, distribution, and marketing. For example, marketers need the information to identify target customers, their needs, and the factors that influence their purchase decisions.

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