Hi, I need help with literature review on the topic of "Importance of business analytics to build brand equity"? I am working on a dissertation. Somebody suggest what kind of topics can I add to the literature review from the research objectives written below? 1- How business analytics utilises user data to predict how future transactions build brand equity. 2- How successful corporations/SME’s who use internal and external data to improve brand equity.
Hi, I need help with literature review on the topic of "Importance of business analytics to build brand equity"? I am working on a dissertation. Somebody suggest what kind of topics can I add to the literature review from the research objectives written below? 1- How business analytics utilises user data to predict how future transactions build brand equity. 2- How successful corporations/SME’s who use internal and external data to improve brand equity.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Hi, I need help with literature review on the topic of "Importance of business analytics to build brand equity"? I am working on a dissertation. Somebody suggest what kind of topics can I add to the literature review from the research objectives written below?
1- How business analytics utilises user data to predict how future transactions build brand equity.
2- How successful corporations/SME’s who use internal and external data to improve brand equity.
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