This strategy evaluation and control technique contains a carefully chosen combination of strategic and financial objectives tailored to the company’s business. Its overall aim is to balance shareholders’ objectives with customer and operational objectives. a. SWOT Analysis b. Balanced Scorecard c. Quantitative Strategic Planning Matrix d. Internal-External (IE) Matrix

This strategy evaluation and control technique contains a carefully chosen combination of strategic and financial objectives tailored to the company’s business. Its overall aim is to balance shareholders’ objectives with customer and operational objectives. a. SWOT Analysis b. Balanced Scorecard c. Quantitative Strategic Planning Matrix d. Internal-External (IE) Matrix

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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