Provide two recommendations that you think Estee Lauder should take to strategically advance itself. One should be short-term (6 months – 3 years), and one should be long-term (3 – 5 years). You need to thoroughly explain each recommendation, and you need to provide recommended action steps for each goal – you are the consultant, so they need your guidance on this. Explain why you are giving these recommendations and why you think they will help the organization.
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Provide two recommendations that you think Estee Lauder should take
to strategically advance itself. One should be short-term (6 months – 3 years), and one should be long-term (3 – 5
years). You need to thoroughly explain each recommendation, and you need to provide recommended action steps
for each goal – you are the consultant, so they need your guidance on this. Explain why you are giving these
recommendations and why you think they will help the organization.
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- You have been tapped by a newly elected President of the United States to formulate a “Year 1” strategic plan for his / her new administration. Discuss in-detail how you would prioritize all possible initiatives proposed by the 15 major Departments (only those who have an Presidentially appointed Secretary - (ie. Department of Defense; State Department; etc.). Consider all benefits / costs as well as any challenges and constraints. Then, identify your top 5 recommendations and justify your selection. Keep in mind that the President wants to maximize his Elector Satisfaction metrics and maintain bi-partisan support in Congress.Using concepts/terms from the book, Management by Bateman, Snell, and Konopaske, 7th edition. Situation: Consider the major decision of changing from a General Business major to a Marketing Major Discuss the following questions: What was the decision you had to make? How did you go about creating alternative solutions (possible outcomes)? What was the process you used and was it similar to the formal planning steps noted in the chapter? Did the outcome meet expectations? (as planned, better, worse, mixed) Would you change the process you if you had to do it again, regardless of the current outcome?Select a company ( Henry Ford Hospital) as the subject for your situation analysis assignment. It is advantageous to slect a well known medium - larged sized comapny that readily shares information and ideally a company which you familiar. You have been hired by your selected company as a marketing strategy consultant. Creat a SWOT analysis and also describe how the company can build on its strengths and correct its weaknesses in order to take advantage of one designated opportunity in the market.
- What should Paolo do? Recommendations and ‘if/then’ scenario – Present your recommendations. For each recommendation, identify both the positive and negative impacts it may have on the company. Also indicate what actions, policies or theory support your decision/recommendation.I need some help with my discussion questions this week Topic One - In the book, the NFL is used as an example for industry-wide advertising. Discuss some possible methods of cost-sharing for the 32 NFL teams, and some of the pros and cons of each. Topic Two - Suppose you are the manager of a large automobile dealership that sells a few different major brands of cars. Consider the following scenario and use marginal analysis to determine how to deal with challenges. There is now information available on the internet about how to make a counterfeit “smart key” that will unlock doors of the cars you have in stock in your parking lots. What should happen to the amount of security you have to prevent auto theft? How might you respond? Explain.what are the pros and cons of the following five-point plan? 1. Each salesperson would continue to supervise company-owned stores and independent dealers. 2. Salespeople would be given specific objectives for facilities appearance and a percentage of sales of convenience store merchandise purchases from the Company’s designated distributors. 3. Salespeople would be given mandates that no retail outlet would remain closed for more than 30 days. 4. Sales volume objectives for salespeople would remain in place. Current year volume objectives would not change. 5. Regional sales managers’ annual objectives would be revised to be consistent with salespeople’s new objectives.
- Describe the activities of any small business you know or are familiar with (e.g. physical, online). Using the framework for designing annual objectives, discuss how the small business in question will apportion annual objectives to its staff and control the process Using examples, explain how goals, targets, annual objectives, and long-term objectives will be different among corporate bodies, public sector institutions and non-governmental organizations With one (1) example each, state and explain five (5) outputs derived from a business policyIt is Monday morning and you are browsing the website of your competing firm FAZ, suddenly you noticed that FAZ hired a new director of sales. Presumably, this person will be responsible, among other things, for taking your competitor's sales team to the next level. As long as this person is halfway decent to his job, it won't be long before your sales reps find themselves in an increasing number of competitive deals. This scenario is best related to: Strategic and competitive intelligence professionals O Customers intelligence O Competitive intelligence Competitors' research and developmentRisk Management and Strategic Planning. Describe the various steps that should be taken prior to drafting an organization strategic plan. Who should be involved in the strategic planning process? Distinguish between goals and tactics and describe the value of each as related to the strategic planning process.
- This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distributionSuppose you are a Marketing Manager of a 5-star Hotel located in Baguio City, Philippines. You are tasked to perform a SWOT analysis to know what are factors expected to affect the company's operations. Examine each situation and identify whether it is a Strength, a Weaknesses, an Opportunity, or a Threat to your company. Answer: S. If the situation refers to a Strength W. If the situation refers to a Weakness O. If the situation refers to an Opportunity T. If the situation refers to a Threat ___1. Excellent staff who are highly trained and very customer attentive. ___2. Business taxes will increase by 3% next year. ___3. The present promotional activities have a great appeal to customers. ___4. Some employees have problems dealing with arrogant customers who give out unfavorable comments. ___5. Sometimes overlook financial issuances of check and deposited cash. ___6. hotel rates are high which contradicts to the company's positioning of "Premium Quality Services at an Affordable…Manny is the Marketing Director for a children’s clothing line. He recently met with his boss, the Chief Marketing Officer, who walked him through the company’s new five-year strategic plan and the specific goals for his department. To evaluate whether goals were met, Manny must develop a list of “success metrics” and measure those throughout the course of the year and develop remediation plans if goals get off track. Manny’s work is an example of which of the functions of management? a. Controllingb. Leadingc. Organizingd. Planninge. None of the above