Provide two recommendations that you think Estee Lauder should take to strategically advance itself. One should be short-term (6 months – 3 years), and one should be long-term (3 – 5 years). You need to thoroughly explain each recommendation, and you need to provide recommended action steps for each goal – you are the consultant, so they need your guidance on this. Explain why you are giving these recommendations and why you think they will help the organization.
Provide two recommendations that you think Estee Lauder should take to strategically advance itself. One should be short-term (6 months – 3 years), and one should be long-term (3 – 5 years). You need to thoroughly explain each recommendation, and you need to provide recommended action steps for each goal – you are the consultant, so they need your guidance on this. Explain why you are giving these recommendations and why you think they will help the organization.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
Provide two recommendations that you think Estee Lauder should take
to strategically advance itself. One should be short-term (6 months – 3 years), and one should be long-term (3 – 5
years). You need to thoroughly explain each recommendation, and you need to provide recommended action steps
for each goal – you are the consultant, so they need your guidance on this. Explain why you are giving these
recommendations and why you think they will help the organization.
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