Answered: Discuss the concept of "strategic…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Discuss the concept of "strategic foresight" and its importance in long-term planning ?

Expert Solution

Step 1: Introduction

In an era characterized by rapid change and uncertainty, organizations, governments, and individuals find themselves navigating an increasingly complex landscape. To thrive and adapt effectively, they must rely on more than just traditional planning methods; they must employ the concept of "strategic foresight." This proactive approach involves anticipating and preparing for future developments, enabling stakeholders to make informed decisions that align with their long-term goals. In this answer, we will explore the concept of strategic foresight, its essential components, and its paramount importance in long-term planning.