12.Define the seven steps in the strategic planning process:a. Organizational mission:b. Strategic business units:c. Marketing objectives:d. Situational analysis:e. Marketing strategy:f. Tactical plans:g. Results:

Strategic planning is a systematic and disciplined approach organizations use to define their…

Answered: 12. Define the seven steps in the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

which one is correct please confirm? QUESTION 11 In considering financial planning, the type of planning that focuses more on the overall direction of the business and the industry is _______. a. strategic b. deterministic c. operational d. probabilistic
Explain whether the following statement is true or False. (Proper explanation is needed) Functional strategies are the goal-directed plans and actions of the organization's various functional departments.
i need the answer quickly
Determining an organization's objectives and deciding how to accomplish them is a management function known as: A) Near-shoring B) Staffing C) Crowdsourcing D) Planning. E) Factoring,
are developed and used to implement strategic plans. * Tactical plans. O Visions. O Operational plans. Missions.
Is there any relationship between the four functions of management? Explain your answer.
4- Identify the one that is basis of planning. a. Purpose b. Mission c. Vision d. Management
14-In SWOT analysis, which of the following will you write in the strengths?. a. the future growth chances available for the business b. the expertise and resources available in the business c. lack of competitors d. All the options are correct
Please create an example of this or explain what to put in the triangle and the table. thank you
One of the following statements about goals or objectives is NOT true. Seleccione una: a. GOALS and OBJECTIVES are basically synonyms in the strategic Management literature. b. GOALS and OBJECTIVES are basically synonyms in the English language c. Shorter-term Marketing Plans focus more on objectives than goals. d. In the literature about planning it is recommended that OBJECTIVES have numbers and dates (or time periods) e. GOALS are more general and longer term than OBJECTIVES (in the strategic management literature)
What are 3 psychological barriers to good decision making, A. Goal displacement, overthinking and weaknesses. B . Illusion of control, framing effects and discounting the future. C. Time pressures, social realities, and framing effects. D. None of the above

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS

12. Define the seven steps in the strategic planning process: a. Organizational mission: b. Strategic business units: c. Marketing objectives: d. Situational analysis: e. Marketing strategy: f. Tactical plans: g. Results: