Read the following statements and select if they are true or false.a. The achievement of economies of scope is the most important benefit of unrelated productdiversification.TrueFalseb. In a related constrained diversification at least 95% of the revenues comes from a single businessTrueFalsec. Unrelated diversification is when more than 70% of the revenues come from different business.TrueFalsed. In related linked diversification all businesses are linked.FalseTrue

Answer a: While achieving economies of scope is one of the benefits of unrelated product…

Answered: Read the following statements and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Considering constant changes in their strategic direction, in which industry McDonald’s Corporation officially operates? (Multiple answers possible) a.Fast-food restaurants b.Grill shops c.Cafeterias d.Restaurants e.Diners
10. Competition among existing firms can not be defined by: Select one: a. Industry growth rate b. Learning economies c. Degree of differentiation in products and services d. Communication and governance
All of the following are forces that create high rivalry within an industry EXCEPT a. numerous or equally balanced competitors. b. high fixed costs. c. fast industry growth. d. high storage costs.
Automotive industry has been generally considered to be at the maturity stage of the industry life cycle. Which of the following observations is consistent with this argument? Group of answer choices A. Many firms pay zero dividends to shareholders B. Product lineup continues expanding with innovations C. Industry growth rate is similar to the growth rate of the overall economy D. High profit margins attract new entrants
The bigger and stronger the competition is, the better an entrepreneur’s marketing strategy needs to be. That being the case, Sheron France and Jilluan Scottish may need your help with a marketing strategy. Sharon and Jill have started a business which breaks into the $150 million laundry detergent market, competing directly with the likes of Hall & Peter, H&P, an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United Stated formed in 1837 by Jason Hall and Frank Peter. It is a Global manufacturing, distribution and marketing company focusing on providing branded products with superior quality and value. They started their business by making and selling only soaps & candles but then the company provided over 300 brands reaching consumers in about 140 countries. Since 2000 their sales had grown more than 40% & profit had more than doubled. They have acquired many products brands & companies in order to expand their business…
1. Analyze external factors a. Identify all factors in the general environment that could influence Hālau Online’s future. (that is, conduct a PESTEL analysis). d. Describe how all industry factors that could influence the future of the organization. (that is, conduct a Five Forces analysis).
Sometimes a corporation buys and operates multiple businesses in compatible industries äiläll oeluall as part of its corporate strategy. This is an example of what type of strategy a. unrelated diversification O b. Related diversification O c. customer-driven diversification O d. e-partnering
129) What can late movers do to capture market share once the early mover has established its brand in the industry? a) The late mover can advertise more frequently and extensively than the incumbent firm b) The late mover can produce a superior product to that of the incumbent firm c) The late mover can acquire or merge with the incumbent firm d) A and B e) A and B and C
One of the following statements regarding the Product Life Cycle is NOT true. Seleccione una: a. Industry sales in the PLC follows an exponential curve shape b. Knowing the current stage and anticipating the upcoming PLC stage can provide significant advantage in strategy development c. Most major strategic gains and losses occur in the Growth stage of the PLC d. Competitive reaction is less intense in the Growth stage than in the Maturity stage e. Decline is the last stage of the PLC
In a company whose main product is food, what would be the barrier to growth? (any example)
In developing trails for hiking and biking to bring its winter ski customers back in the summer, Mountain High Ski Resort is pursuing what type of opportunity?A. Channel penetration.B. Diversification.C. Product development.D. Market development.E. Market penetration.
The problems that a company faces can be used as opportunities to Select one: O a. phase out products O b. innovate products Oc. close the business O d. imitate the products of competitors

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