Read the following statements and select if they are true or false.a. The achievement of economies of scope is the most important benefit of unrelated productdiversification.TrueFalseb. In a related constrained diversification at least 95% of the revenues comes from a single businessTrueFalsec. Unrelated diversification is when more than 70% of the revenues come from different business.TrueFalsed. In related linked diversification all businesses are linked.FalseTrue

Answer a: While achieving economies of scope is one of the benefits of unrelated product…

Answered: Read the following statements and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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