Answered: A winning strategy is one that A)…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A winning strategy is one that

A) results in a company becoming the dominant industry leader.

B) fits the company's internal and external situation, builds sustainable competitive advantage, and improves company performance.

C) builds strategic fit, is socially responsible, and maximizes shareholder wealth.

can pass the ethical standards test, the strategic intent test, and the profitability test.

D) is highly profitable and boosts the company's market share.

Expert Solution

Step 1

A strategy can be defined as a business organization's general plan to achieve its goals and objectives striving toward success and development. When a business organization develops and implements an effective and impactful strategy it most often leads them to get more sales, revenue, and gaining a competitive advantage among its competitors in the marketplace.