Which of the following form the basis for "co-branding" in communicating a company's sustainability practices? Lego creating a community of users to share ideas. Aveda working with the Nepalese poor to obtain paper for gift wrapping. The Rain Forest Alliance granting the use of its seal of approval on brands of coffee that use beans verified as organic. Which of the following is seen as true regarding the development of sustainable brands? Companies that engage in "radical transparency" take undue risks by exposing more about their practices than required by law. While sometimes beneficial to the company's bottom line, Corporate Social Responsibility (CSR) should be managed separately to avoid distraction from the core business. Sustainability efforts benefit from multi-functional teams or networks. According to BBMG, all of the following are core principles of sustainable branding, except sharing an authentic brand story. a well-designed logo that communicates the company's sustainability-related values. alignment of the brand's practice with the brand promise.
3 mult choice
Which of the following form the basis for "co-branding" in communicating a company's sustainability practices?
Lego creating a community of users to share ideas.
Aveda working with the Nepalese poor to obtain paper for gift wrapping.
The Rain Forest Alliance granting the use of its seal of approval on brands of coffee that use beans verified as organic.
Which of the following is seen as true regarding the development of sustainable brands?
Companies that engage in "radical transparency" take undue risks by exposing more about their practices than required by law.
While sometimes beneficial to the company's bottom line, Corporate Social Responsibility (CSR) should be managed separately to avoid distraction from the core business.
Sustainability efforts benefit from multi-functional teams or networks.
According to BBMG, all of the following are core principles of sustainable branding, except
sharing an authentic brand story.
a well-designed logo that communicates the company's sustainability-related values.
alignment of the brand's practice with the brand promise.
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