Share an example of an org or brand that experienced a crisis or ethical dilemma in the last 3 years. Briefly explain the situation in your words and post a link to an article about the crisis --or, post a link to press release, video of a public statement about the crisis from the org's PR person or other key personnel on behalf of the org (e.g., the CEO).
Share an example of an org or brand that experienced a crisis or ethical dilemma in the last 3 years. Briefly explain the situation in your words and post a link to an article about the crisis --or, post a link to press release, video of a public statement about the crisis from the org's PR person or other key personnel on behalf of the org (e.g., the CEO).
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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- Share an example of an org or brand that experienced a crisis or ethical dilemma in the last 3 years. Briefly explain the situation in your words and post a link to an article about the crisis --or, post a link to press release, video of a public statement about the crisis from the org's PR person or other key personnel on behalf of the org (e.g., the CEO).
- How did the org communicate about the crisis? According to the crisis best practices you learned about in this week's module, were they effective?what you would have done to prevent, manage, or resolve the situation through communication activities?
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