We discussed three (3) types of international strategies, namely multi-domestic, global and transnational strategy. 1. Conduct an evaluation of the strategies to determine which strategy a local firm in your country that wishes to enter an international market should utilise. The name of the local firm should be included and the market they wish to enter should be specified. 2. Comment on two (2) potential advantages and two (2) disadvantages of the strategy suggested.
We discussed three (3) types of international strategies, namely multi-domestic, global and transnational strategy. 1. Conduct an evaluation of the strategies to determine which strategy a local firm in your country that wishes to enter an international market should utilise. The name of the local firm should be included and the market they wish to enter should be specified. 2. Comment on two (2) potential advantages and two (2) disadvantages of the strategy suggested.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We discussed three (3) types of international strategies, namely multi-domestic, global and transnational strategy.
1. Conduct an evaluation of the strategies to determine which strategy a local firm in your country that wishes to enter an international market should utilise. The name of the local firm should be included and the market they wish to enter should be specified.
2. Comment on two (2) potential advantages and two (2) disadvantages of the strategy suggested.
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