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In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?

In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?

What do you see as the main organizational problems that are likely to be associated with the implementation of a transnational strategy? Explain.

What is the most appropriate organizational architecture for a firm that is competing in an industry where a global strategy is most appropriate?

 

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