A multinational or multicountry strategy entails A) giving local managers considerable autonomy and often producing different product versions for different countries. B) pursuing strong product differentiation and competing in many buyer segments. C) extensive efforts to transfer a company's competencies from one country to another so as to keep entry costs into new country markets low. D)a narrow product line aimed at serving buyers in the same segments of country markets worldwide. E) aggressive efforts to build a strong profit sanctuary in every country market where a company opts to compete.
A multinational or multicountry strategy entails A) giving local managers considerable autonomy and often producing different product versions for different countries. B) pursuing strong product differentiation and competing in many buyer segments. C) extensive efforts to transfer a company's competencies from one country to another so as to keep entry costs into new country markets low. D)a narrow product line aimed at serving buyers in the same segments of country markets worldwide. E) aggressive efforts to build a strong profit sanctuary in every country market where a company opts to compete.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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A multinational or multicountry strategy entails
A) giving local managers considerable autonomy and often producing different product versions for different countries.
B) pursuing strong product differentiation and competing in many buyer segments.
C) extensive efforts to transfer a company's competencies from one country to another so as to keep entry costs into new country markets low.
D)a narrow product line aimed at serving buyers in the same segments of country markets worldwide.
E) aggressive efforts to build a strong profit sanctuary in every country market where a company opts to compete.
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