Identify, in the correct order, the key steps which must be followed when developing a global strategy: a. Develop the core strategy, internationalize the core strategy, globalize the core strategy b. Decide whether to globalize, where to globalize, internationalize the core strategy c. Decide whether to globalize, where to globalize, how to globalize d. Develop the core strategy, locally market the core strategy, internalize the core strategy

Identify, in the correct order, the key steps which must be followed when developing a global strategy: a. Develop the core strategy, internationalize the core strategy, globalize the core strategy b. Decide whether to globalize, where to globalize, internationalize the core strategy c. Decide whether to globalize, where to globalize, how to globalize d. Develop the core strategy, locally market the core strategy, internalize the core strategy

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter8: Global Marketing

Section8.6: Determining A Market Entry Strategy

Problem 1LO

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