Answered: Use examples (of companies) to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Use examples (of companies) to differentiate characteristics for worldwide strategic orientations:

International
Global
Multinational

Transnational

Expert Solution

Step 1

International

In these strategy products are produced in the home country and send to the various customers all around the world. Firms pursuing an international strategy are neither concerned about costs nor adapting to the local cultural conditions. They sell their products internationally with little or no change. For example Harley Davidson (motor cycle brand) sells motorcycles abroad, they don't have to lower their prices or adapt the bike to local motorcycle standards. Customers from other countries prefer to buy Harley bikes because it is different from that of local motorcycles.