Go to The Wall Street Journal using the link in the course menu and find an article about a crisis that occurred at an organization in the last year. The organization could be in any sector and can be for-profit or not-for-profit.Considering the course materials for this week, respond to the following:Describe the crisis faced by the organization and post a link to the article.What communication tactics did the organization use to address the crisis? Refer to both Jack's and Warren's guidance for dealing with crises.To what extent was the organization's crisis communication plan effective?If you were a senior leader in the organization, would you have responded differently? Explain.This week and next, continue to research this crisis as you prepare for Assignment 2. Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates' initial posts by Sunday, midnight of your time zone.

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Answered: Go to The Wall Street Journal using the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Go to The Wall Street Journal using the link in the course menu and find an article about a crisis that occurred at an organization in the last year. The organization could be in any sector and can be for-profit or not-for-profit.

Considering the course materials for this week, respond to the following:

Describe the crisis faced by the organization and post a link to the article.
What communication tactics did the organization use to address the crisis? Refer to both Jack's and Warren's guidance for dealing with crises.
To what extent was the organization's crisis communication plan effective?
If you were a senior leader in the organization, would you have responded differently? Explain.

This week and next, continue to research this crisis as you prepare for Assignment 2.

Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates' initial posts by Sunday, midnight of your time zone.

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