Answered: what would be the best surveys for a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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what would be the best surveys for a dying restaurant business owner to forecast better business sales and what kind of surveys should the restaurant owner make to attract more customers to their restaurant?

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In the highly competitive world of the restaurant industry, staying afloat and thriving is no easy task. For a struggling restaurant business, understanding customer preferences and making informed decisions is paramount. One valuable tool at the disposal of restaurant owners is surveys. These surveys can serve a dual purpose: helping to forecast better business sales by gathering feedback from existing customers and attracting new patrons by understanding the needs and expectations of the target audience

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