All of the following are reasons why international opportunities should be considered by managers, EXCEPTA.the world is getting smaller.B. serving international markets may improve economies of scale. C. favorable trends at home and unfavorable trends in other countries make international marketing particularly attractive. D. around the world, potential customers have needs and money to spend.E. it helps to develop a competitive advantage at home and abroad.
All of the following are reasons why international opportunities should be considered by managers, EXCEPTA.the world is getting smaller.B. serving international markets may improve economies of scale. C. favorable trends at home and unfavorable trends in other countries make international marketing particularly attractive. D. around the world, potential customers have needs and money to spend.E. it helps to develop a competitive advantage at home and abroad.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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All of the following are reasons why international opportunities should be considered by managers, EXCEPT
A.the world is getting smaller.
B. serving international markets may improve economies of scale.
C. favorable trends at home and unfavorable trends in other countries make international marketing particularly attractive.
D. around the world, potential customers have needs and money to spend.
E. it helps to develop a competitive advantage at home and abroad.
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