In Gass, 10-25 Minutes for Teams Assume you are thedirector of marketing for a U.S. firm that produces oneof the products listed below. Your firm is consideringgoing after the Indian market and is faced with thedecision of the bes! entry strategy. Should your firmsimply export their products, or would a strategic alliance, licensing, a joint venture, or direct investmentbe a better choice? Develop your ideas for a best entry strategy. Be specific in your recommendations fora strategy, how to implement the strategy, and yourreasons for your recommendations.Products:1. Tablets (similar to the iPad) targeting the consumermarket2. Expansion of your discount retail store chain3. Short-term (from an hour up) auto rentals

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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In Gass, 10-25 Minutes for Teams Assume you are the
director of marketing for a U.S. firm that produces one
of the products listed below. Your firm is considering
going after the Indian market and is faced with the
decision of the bes! entry strategy. Should your firm
simply export their products, or would a strategic alliance, licensing, a joint venture, or direct investment
be a better choice? Develop your ideas for a best entry strategy. Be specific in your recommendations for
a strategy, how to implement the strategy, and your
reasons for your recommendations.
Products:
1. Tablets (similar to the iPad) targeting the consumer
market
2. Expansion of your discount retail store chain
3. Short-term (from an hour up) auto rentals

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