You are an International Business Consultancy and Nokero is a marketer pf solar light bulbs, and exports them all over the world. he is thinking about expanding to the caribbean and has asked you to investigate the possibility of expanding to Barbados. why is multidomestic business strategy the best choice for international expansion?

You are an International Business Consultancy and Nokero is a marketer pf solar light bulbs, and exports them all over the world. he is thinking about expanding to the caribbean and has asked you to investigate the possibility of expanding to Barbados. why is multidomestic business strategy the best choice for international expansion?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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