Using your favorite Internet search engine, do some research on the following: 1. Jollibee Foods Corporation (JFC) a. Describe Jollibee Foods Corporation and the industry it belongs to b. Would you consider Jollibee as an important Filipino company? c. What were the challenges that Jollibee faced in its venture in the Vietnamese business? d. If you were the assigned Project Lead by JFC executives, what would be your suggestion or recommendation regarding such endeavor? 2. Critiquing the adequacy and merit of vision statements of 3 companies (your own or companies of your choice). You may use this template: Name of Company: Vision Statement Effective Elements Shortcomings

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Using your favorite Internet search engine, do some research on the following:
1. Jollibee Foods Corporation (JFC)
a. Describe Jollibee Foods Corporation and the industry it belongs to
b. Would you consider Jollibee as an important Filipino company?
c. What were the challenges that Jollibee faced in its venture in the Vietnamese business?
d. If you were the assigned Project Lead by JFC executives, what would be your suggestion or
recommendation regarding such endeavor?
2. Critiquing the adequacy and merit of vision statements of 3 companies (your own or companies
of your choice). You may use this template:
Name of Company:
Vision Statement
Effective Elements
Shortcomings
Transcribed Image Text:Using your favorite Internet search engine, do some research on the following: 1. Jollibee Foods Corporation (JFC) a. Describe Jollibee Foods Corporation and the industry it belongs to b. Would you consider Jollibee as an important Filipino company? c. What were the challenges that Jollibee faced in its venture in the Vietnamese business? d. If you were the assigned Project Lead by JFC executives, what would be your suggestion or recommendation regarding such endeavor? 2. Critiquing the adequacy and merit of vision statements of 3 companies (your own or companies of your choice). You may use this template: Name of Company: Vision Statement Effective Elements Shortcomings
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