The EasyWay Pearl Tea (www.easywaytea.com.au) case study reveals a successful franchised product from Taiwan, Asia that is sweeping Australia, East Asia and both North and South America. Assuming that you are to consider operating this franchise in your country, you will need to do a study whether this drink will do well/will not do well in your country. The question is whether it will be a successful/unsuccessful franchise in your country. You are to answer the questions based on your understanding of the consumers in your country with regards to: Question c) If there is a customer’s perceived needs with regards to pearl tea and its related products, what can that be. Give reasons to support your answer. Very simple answer needed and no word restrictions.
The EasyWay Pearl Tea (www.easywaytea.com.au) case study reveals a successful franchised product from Taiwan, Asia that is sweeping Australia, East Asia and both North and South America. Assuming that you are to consider operating this franchise in your country, you will need to do a study whether this drink will do well/will not do well in your country.
The question is whether it will be a successful/unsuccessful franchise in your country. You are to answer the questions based on your understanding of the consumers in your country with regards to:
Question c)
If there is a customer’s perceived needs with regards to pearl tea and its related products, what can that be. Give reasons to support your answer. Very simple answer needed and no word restrictions.
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