Answered: Using 5Cs framework, identify and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Chicago Community Trust (CCT) (https://www.cct.org/) is public-private partnership that connects philanthropy to impact. According to CCT's website: "The Trust’s Catalyzing Neighborhood Investment strategy focuses on creating the environment that allows investment to happen in historically disinvested Black and Latinx communities. " (https://www.cct.org/our-work/catalyzing-neighborhood-investment/)

Using 5Cs framework, identify and describe each C in 5Cs for CCT's Catalyzing Neighborhood Investment strategy.

Definition Definition Arrangement between two or more people whereby they agree to manage business operations and share its profits and losses in an agreed ratio. The agreement drafted and signed by the partners of the firm is termed as a partnership deed and contains various important clauses agreed between the partners such as profit/loss sharing, interest on capital, remuneration allocation of each partner, and drawings of a partner.

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overview

The Chicago Community Trust's Catalyzing Neighborhood Investment strategy is a comprehensive approach to addressing the issues Black and Latinx communities in Chicago that have historically been underinvested. The 5Cs framework can be used to thoroughly examine and evaluate the strategy.

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