Using 5Cs framework, identify and describe each C in 5Cs for CCT's Catalyzing Neighborhood Investment strategy.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Chicago Community Trust (CCT) (https://www.cct.org/) is public-private partnership that connects philanthropy to impact. According to CCT's website: "The Trust’s Catalyzing Neighborhood Investment strategy focuses on creating the environment that allows investment to happen in historically disinvested Black and Latinx communities. " (https://www.cct.org/our-work/catalyzing-neighborhood-investment/)

Using 5Cs framework, identify and describe each C in 5Cs for CCT's Catalyzing Neighborhood Investment strategy.

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The Chicago Community Trust's Catalyzing Neighborhood Investment strategy is a comprehensive approach to addressing the issues Black and Latinx communities in Chicago that have historically been underinvested. The 5Cs framework can be used to thoroughly examine and evaluate the strategy.

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