Demonstrate the elements to develop an effective advertising campaign that can break through the clutter for children's new fruit- flavoured chewable vitamin C with a variety of fruit flavours.
Demonstrate the elements to develop an effective advertising campaign that can break through the clutter for children's new fruit- flavoured chewable vitamin C with a variety of fruit flavours.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
As a new sales and marketing manager, Muthu and his team successfully determined the market penetration price strategy for children's new fruit-flavoured chewable vitamin C. Muthu and his team must now design an advertising campaign strategy in order for this new product to be successfully launched in the market.
Demonstrate the elements to develop an effective advertising campaign that can break through the clutter for children's new fruit- flavoured chewable vitamin C with a variety of fruit flavours.
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