Marketing Mix: In successfully launching the Burberry brand in a lucrative market like China, expand on the international marketing mix of promotion relating to Fashion shows and exclusive events. Create a Proposed Timeline and expand on the following - Research - Develop Marketing strategy and communication plan - Establish retail stores and online stores - Campaign Launch
Marketing Mix: In successfully launching the Burberry brand in a lucrative market like China, expand on the international marketing mix of promotion relating to Fashion shows and exclusive events. Create a Proposed Timeline and expand on the following - Research - Develop Marketing strategy and communication plan - Establish retail stores and online stores - Campaign Launch
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
Problem 2C
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Marketing Mix:
In successfully launching the Burberry brand in a lucrative market like China, expand on the international marketing mix of promotion relating to Fashion shows and exclusive events.
Create a Proposed Timeline and expand on the following
- Research
- Develop Marketing strategy and communication plan
- Establish retail stores and online stores
- Campaign Launch
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