Marketing Mix: In successfully launching the Burberry brand in a lucrative market like China, expand on the international marketing mix of promotion relating to Fashion shows and exclusive events.     Create a Proposed Timeline and expand on the following  -          Research -          Develop Marketing strategy and communication plan -          Establish retail stores and online stores -          Campaign Launch

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
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Marketing Mix:

In successfully launching the Burberry brand in a lucrative market like China, expand on the international marketing mix of promotion relating to Fashion shows and exclusive events.

 

 

Create a Proposed Timeline and expand on the following 

-          Research

-          Develop Marketing strategy and communication plan

-          Establish retail stores and online stores

-          Campaign Launch 

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