Marketing Mix: In successfully launching the Burberry brand in a lucrative market like China, expand on the international marketing mix of promotion relating to Fashion shows and exclusive events. Create a Proposed Timeline and expand on the following - Research - Develop Marketing strategy and communication plan - Establish retail stores and online stores - Campaign Launch

Marketing Mix: In successfully launching the Burberry brand in a lucrative market like China, expand on the international marketing mix of promotion relating to Fashion shows and exclusive events. Create a Proposed Timeline and expand on the following - Research - Develop Marketing strategy and communication plan - Establish retail stores and online stores - Campaign Launch

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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