Develop an advertising strategy for Geely's launch of their new "Geometry" in the Australian market. This should include a positioning statement, message and content strategy, message execution and selection of advertising media. Provide rationale for your choice.
Develop an advertising strategy for Geely's launch of their new "Geometry" in the Australian market. This should include a positioning statement, message and content strategy, message execution and selection of advertising media. Provide rationale for your choice.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Develop an advertising strategy for Geely's launch of their
new "Geometry" in the Australian market. This should
include a positioning statement, message and content
strategy, message execution and selection of advertising
media. Provide rationale for your choice.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F3b08f291-008b-4a61-9d76-1aa59970895b%2F8dc8cd81-112d-4214-80cd-7046b7f4f25b%2Fsmf7wkg_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Develop an advertising strategy for Geely's launch of their
new "Geometry" in the Australian market. This should
include a positioning statement, message and content
strategy, message execution and selection of advertising
media. Provide rationale for your choice.
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