Critical Thinking Consumer-generated commercials seem to be part of a broader trend toward consum- er-generated content of all sorts. Examples include MySpace, Flickr (where users post photos and com- ment on others' pictures), blogging, and video-sharing sites like YouTube. Do you think this is a passing fad or an important trend? How (if at all) should marketers be dealing with these activities?
Critical Thinking Consumer-generated commercials seem to be part of a broader trend toward consum- er-generated content of all sorts. Examples include MySpace, Flickr (where users post photos and com- ment on others' pictures), blogging, and video-sharing sites like YouTube. Do you think this is a passing fad or an important trend? How (if at all) should marketers be dealing with these activities?
Chapter10: Digital Marketing And Social Networking
Section10.2: The Challenges Of Intellectual Property In Digital Marketing
Problem 1C
Related questions
Question
Transcribed Image Text:Critical Thinking Consumer-generated commercials
seem to be part of a broader trend toward consum-
er-generated content of all sorts. Examples include
MySpace, Flickr (where users post photos and com-
ment on others' pictures), blogging, and video-sharing
sites like YouTube. Do you think this is a passing fad or
an important trend? How (if at all) should marketers be
dealing with these activities?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Recommended textbooks for you